An entrepreneur and founder of two global multimillion-dollar companies, Adii Pienaar prides himself on the commercial and life profitability of his businesses.
Adii’s personal journey enabled him to discover a rich, fulfilling life that coincides with a sustainable strategy for success in the workplace. His concept of life profitability is now gaining momentum in the business world. A native of South Africa, Adii lives in the winelands of Cape Town with his wife, Jeanne, and their two children.
What does “success” mean to you?
If you’re an entrepreneur, this probably feels like a straightforward question with a simple answer: you want your business to thrive. You want to make a profit, stand out, be noticed. But then what? Are you done? Are you fulfilled? Are you happy?
For Adii Pienaar, selling two multimillion-dollar businesses wasn’t enough. He was an entrepreneur because he wanted freedom; instead, he was stuck in a destructive cycle, almost losing everything in his constant search for more. That’s when he changed his mindset, his expectations, and his life.
In Life Profitability,Adii provides you with a new perspective for becoming self-aware, recognizing your values, and understanding your impact. An enriched life and a successful business are not mutually exclusive. In fact, this book will provide you with the first steps in building a business that is more sustainable, with increased options for you, your employees, and your community. Learn how to give yourself some space, measure meaningful output, and live with intention so that you can maximize profit that truly counts.
8 February 2021 | 56 mins 53 secs
africa, author, entrepreneur, first generation, founder, founding generation, g1, life profitability, software, south africa, startups
Adii Pienaar is the founder of three technology companies, two of which he’s exited so far to create first generation wealth for his family. A prolific reader, writer and maker, Adii brings a refreshing perspective to the way he views family, business and wealth.