Ashok Melwani - Negotiating an Exit From the 4th Generation Family Business [The Business of Family]

11 January 2021  |  50 mins 59 secs

4th generation, coach, entrepreneur, family business, food & beverage, fourth generation, g4, hospitality, india, singapore, ypo

In 1982, he joined the business full-time, working his way up from brand manager to an executive director of the 4th generation Indian family business. He's a seasoned entrepreneur with decades of experience in retail, food & beverage and distribution, and now an executive coach.

Ashok is a guide to the road less travelled. His story is a facinating journey of a struggle to leave the family business and ultimately forge his own path.